GRP Bespoke Furniture Logo
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8 Responses
A proposed logo for two existing UK companies that have merged. Graham makes VERY expensive bespoke furniture. Simply, if you have to ask about the price, you can't afford it.
There is a distinct lack of individuality in UK furniture logos in general, typically very traditional and predictable.
So the task was to create something unique, but that still has class and traditional values.
The client ideally wanted a monogram of sorts, some mark made from all 3 initials. So I really wanted to try and break the predictability here and come up with something unique and 'ownable'.
He wants to fit in but also stand out as different. Eek.
The mark forms all 3 initials with emphasis on the 'G', as Richards & Philips are now retired. The 'G' actually can be seen as a uppercase G or a lowercase 'G'. The 'r' and 'p' both being formed from the same upper portion. Hence the colour split.
Idea was to also create a subtle impression of a piece of furniture, possibly a table top, the wood texture helping keep the logo firmly in 'tradition'.
You can rotate it and it still reads the same. Bambigram. :)
The font is the same overall shape as the mark, with domed/curved tops. Again, breaking from the traditional 'serif' Trajan style typography seen with many furniture logos, a reversal with fonts. The tag line doing the serif duty.
It's not immediately obvious, but what I am trying to achieve is, 'have to think about it, then see it'. Don't want it easy or boring. The mark will also be engraved onto a metal badge to fix to each item of furniture.
Anywho, early days. :)
about 2 years ago
Dang... sounds like the impossible job, but I think you nailed it! Seriously, a G an R and a P - fitting in - but different. You done good chief.
about 2 years ago
Assuming they get over the fact that initially it's an 'S'...
about 2 years ago
Eric : Yeah, looks like we are moving on from this idea in anycase. Too many other non-relevant associations with these initials. :)
about 2 years ago
Pro
Ismael Burciaga
Nice Type!
about 2 years ago
Pro
Chad Engle
DING DING DING! Nice textures.
about 2 years ago
Lovely contrast.
about 2 years ago
Rebound
GRP Bespoke Furniture Logo
by Graham Smith
After the quick realisation that the first idea created stronger alternative and non relevant initials, we had to re-think the approach for this VERY expensive bespoke furniture makers.
I realised that a simple solution could work. The image is more of a 'mock-up', using a 'chiseled' style of lettering. The idea will be to get the new owner, Graham, to carve the 3 initials into some expensive and uniquely grained wood. Then photographing the results, put into Photoshop to isolate the 'initials' as a unique and custom monogram. Similar in concept to my mock-up.
This for me answers our brief, to create a unique, modern yet still traditional brand mark. That it doesn't look out of place amongst other furniture makers, but just has enough style and uniqueness to draw it out from the others, to stand out. It's all quite subtle really, but that's the point.
So although the main mark will be detailed and in colour, it will be easily converted to single black and white, ideal then for the engraving of the initials onto the small metal badges that will be fixed to each piece of furniture.
I also then had the though that a metal 'punch/stamp' thing can be made of the initials. Graham can discreetly punch or brand this into the undersides of his furniture... the craftsman 'signature'.
I also think that Graham will enjoy being part of the creative process and will excited that it will be HIS mark, formed from his own hands, that forms the identity. How more unique can you make it? :)
about 2 years ago