Precision Logo

7 Responses

1. Paul Randall

   I like number 2 the best, but wonder if the "quality construction" font could do with being a little thicker?

   about 2 years ago

2. Jarred Bishop

   Thanks Paul, I agree that it could be thicker. I find with #2 I read it "NZ ltd precision quality construction" and it throws me a little. Is it just me?

   about 2 years ago

3. Paul Randall

   See what you mean now. Have you tried a slightly smaller size and putting "Quality Construction NZ Ltd" on the bottom line.

   about 2 years ago

4. Pro Gerren Lamson

   I'm digging #1 of these comps. It's got good visual organization of importance, and would recommend exploring some additional ways of representing "Quality Construction". Also, the NZ LTD feels like it wants be some sort of label, so it might be worth exploring the approach from #3 more. Great type studies here!

   about 2 years ago

5. Pro Mike Harding

   I agree with you about #2, reading it as "NZ Ltd Precision...", and with Gerren that maybe exploring #3 some more would be good – I'm thinking you could try overlaying the NZ Ltd tag from #3 down over the center of the lower bar maybe? Then it would read in the right order. Really liking these so far :)

   about 2 years ago

6. Pro Ismael Burciaga

   Nice. Have you tried the shadow going to the right?

   about 2 years ago

7. Courtney ★ Bolton

   not the top.
   both #2 and #3 are strong.

   maybe think about if the decorative parts will 'always' be included.

   3 months ago