Oh yellow o

Screen_shot_2011-07-01_at_5.36.11_pm

6 Responses

  1. Jon Wiley Jon Wiley

    The Google logo is classic and iconic. I worked with another designer last year to give it a refresh. I could probably write a blog post or two about it - maybe someday. Did you know each size of the logo is hand-crafted to get the pixels just right?

    I'm thinking about it again today. In particular, the yellow 'o'. Yellow on white is such a pain. We orange-ified it last year to cope with a smoothing of the bevel and reduction in the drop shadow, otherwise the 'o' gets lost and you end up with what we call the "Go gluh" problem ("Go gle").

    You have to balance each letter with the letters around it. I often return to the logo because it's such a beautiful problem - balancing so much: color, form, light source, weight, heft, font, typography, brand, etc. It is a microcosm of big, meaty design challenges.

    likes

    almost 3 years ago

  2. Claudiu Cioba Claudiu Cioba

    Again, awesome job you're doing for at Google!

    almost 3 years ago

  3. Hamish Macpherson Hamish Macpherson

    Great commentary Jon. Really interesting read. It must be awesome working on stuff with such huge exposure. Keep it up.

    almost 3 years ago

  4. stopingmirron stopingmirron

    Google's blue is a perfect blue.

    almost 3 years ago

  5. Joshua Taylor Joshua Taylor

    the devil's in the details

    over 2 years ago

  6. Scott Perket Scott Perket

    Love it.

    over 2 years ago

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