Web design : Digital Experience Intelligence

DXI

A company's bottom line depends on the quality of the digital experience it offers to the audiences. Digital Experience Intelligence helps businesses analyze and optimize the digital experiences of their customers, providing valuable insights and driving better outcomes.

In this design, I tried to explore a visual direction for a DXI provider.

Design: Visual Direction

I tried to follow a sleek and modern yet simple and playful visual direction, with a focus on showcasing the key features and benefits of the platform.

To get a playful and simple visuals, I took the concept of "Monitoring with eyes"

and came up with a cartoon style simple eye illustration for the header section of the home page. I used emojis to state the different emotions of the audiences.

Moreover, I used bold font and colors to get a crisp, clean and trending visual direction. I tried to avoid unnecessary shapes to minimize distraction while making the design easy to understand in order to increase conversions.

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