Trying out some alternative directions...
Bit of shift from here on out > Still 'family dentistry' in name, but less family focused...
almost 2 years ago
@Richie - You know how we roll...
holy SHIT...deep as HELL son! this is THE direction...if they don't pick it ima crack some skulls. seriously.
What's the idea behind this? It's far removed from your previous concepts. If I was a 50 year old mom, I'd probably be put off by this, but then again, I'm a 40 year old mom so it's hard to say.
@Anthony - Ha! You don't look a day over 30! ;)
Apparently, the original brief handed off to me was slightly misinformed > and the client requested a directional shift... Now I'm trying to cater a bit more to luxury appeal, and somewhat less so to the moms.
Bit of a shift I know...but the previous marks have essentially been killed.
Michael, I love this. It keeps a great balance between simplicity & sophistication. The texture used in the shaded areas is a really nice touch as well.
As far as hitting the luxury mark, I think it's getting there, but it definitely seems to focus on a younger audience (via the colors, and soft lines).
WAY cooler. Maybe try making the diamond/facet shapes conform more to the tooth (instead of vice versa)? Precise, clean lines (or just the facet shapes?), ditch the shading, and get the shape feeling totally natural and this will be so sick.
This is great!
by Michael Spitz
A slightly more tooth shaped vs. gem shaped option...
Tried these a few times minus the multiple tones > but I honestly think they add a nice touch of dimension.
almost 2 years ago
I thinks its very creative, however I can see some people will get confused.
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