Icons Project

by Fabien Jouin and Patrick Mariathasan

Our icons are designed for functional use​ in our products.​

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They appear in bold, simplified pictogram style that feature primary geometric shapes and bring clarity to their subject. Our icons reduce forms to a flat view and incorporate cuts and angles taken from the functional illustrations and our font.

Support the brand

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Our icons share stylistic attributes with our logo and functional illustrations. The outcome is a very characteristic style and connects our icons to other branding elements, while keeping their simplicity and informative purpose.  

3 types of stroke terminal

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We defined two stroke terminal types that share the same visual language with our custom font used in our logo, to keep a strong relationship between icons and logo. A third type of stroke terminal was added to keep balance between icon’s elements.

Style characteristic ​- Stroke Width

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All icons (24px and 48px) use a consistent stroke width of 2pt.  

The distance between elements should be minimum​of 1pt and preferably be of 2pt.  

Style characteristic ​ - Corners

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Sharp 90° corners should be used at default to give our icons their distinctive and brand coherent look.​ But of course to improve understanding, and make shapes recognizable, 3px radius or full circle radius can be apply to some icon’s part