Bev PDP A/B Test

The product page for Bev had room for significant UX and UI improvements. We designed and developed a new version of the page that includes variant selectors rather than a dropdown, and a simplified design above the fold to keep the scrolling on mobile to a minimum (at least before the CTA). The results were great; we saw a revenue lift of 13.93%, engagement was up by 18.89%, and bounce rate decreased by 3.72%.