Bev Homepage Redesign A/B Test
Bev wanted a new homepage design that was more engaging and allowed them the opportunity to feature fullscreen videos in the hero. Our team designed, developed, and tested this new direction as a part of the conversion rate optimization strategy in 2022. The new page was a huge success with an increase in engagement of 10.75% and a decrease in bounce rate by 4.06%.
ab testing
bounce rate
canned wine
conversion rate optimization
cro
design
ecommerce
engagement
figma
homepage
mobile
pink
split test
ui
ux
video
web
web design
website design
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Posted on
Jan 4, 2023
More by Udundi View profile
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