I'm working on some logos for my wife's jewelry company. It's fun to try work in styles that I don't get to use for commissioned work. I wish I could do more stuff that's inspired by retro ephemera.
@Joshua - thanks for the feedback. This was a result in solving a legibility problem. The "D" was given unique serifs because it was reading like an "O". The second "A" was given the same serif treatment to maintain internal logic. The x-height is consistent throughout, so the "a" definitely looks retro-fied!
Per what Joshua was saying (and I could be way off here) would you be able to enlarge the 'ayn' in the middle? I think the second A might look better by contrast.
9 Responses
Pro
Alex Sheldon
I'm working on some logos for my wife's jewelry company. It's fun to try work in styles that I don't get to use for commissioned work. I wish I could do more stuff that's inspired by retro ephemera.
almost 2 years ago
Pro
Joshua Taylor
I like the overall style a lot. I feel like the A seems a little forced. I think it might be ok, and even interesting, to not be symmetrical.
:)
almost 2 years ago
Pro
Alex Sheldon
@Joshua - thanks for the feedback. This was a result in solving a legibility problem. The "D" was given unique serifs because it was reading like an "O". The second "A" was given the same serif treatment to maintain internal logic. The x-height is consistent throughout, so the "a" definitely looks retro-fied!
almost 2 years ago
Pro
Brekk Bockrath
Really like this palette and retro style.
Per what Joshua was saying (and I could be way off here) would you be able to enlarge the 'ayn' in the middle? I think the second A might look better by contrast.
Either way, really digging this.
almost 2 years ago
This is awesome. Love the font above the Dayna text too. :)
almost 2 years ago
Pro
Simon H.
I actually like this one better than the other.
almost 2 years ago
Pro
Alex Sheldon
@Brekk - thanks man! I would try out some different options on this, but I'm moving in a different direction now and abandoning this.
almost 2 years ago
Pro
Alex Sheldon
Taking this is a new direction. Rebound soon alert. Thanks to everyone that left some feedback.
almost 2 years ago
Rebound
DAY
by Alex Sheldon
almost 2 years ago