SORBA Chattanooga Logo

The client wanted to include elements of an off-road adventure, with well-known natural features of Chattanooga.
I decided to go with a vintage sign motif, pulling inspiration from various national and state park signage—something you'll probably see often, during a ride through our local parks. I wanted the logo to include Chattanooga's rich and proud history, while keeping it clean and timeless, rather than a sports/athletic direction which becomes dated quickly.