Apple & Eve Logo
![Apple Eve Logo [Final]](/system/assets/345/1120/screenshots/20168/shot_1273656125_teaser.jpg?1309019534)
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Show and tell for designers.
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13 Responses
So quite different from the original design, reason being a revised brief. Basic structure complete, but need some tweaks to the human form and also look at some 'Apple' variations.
It is still a company that provides visual communication advice, but it's focus is on style advice for women.
"Workshops how appearance can get you customers, how to exploit women’s curves to your advantage (all from a woman’s point of view).
Communication will have references to the Adam & Eve story but told backwards (what if Adam bit the apple, what if the snake was right...)"
So my idea is to provide a much more stylish and classy solution. After playing with countless variations of the female form, standing sitting, curled up, variations and combination of Apple and figure, I came to this idea of a rather poignant look.
A lone women, Eve, just sitting down. Subtle reference to a fetal position to give it that 'soft natural' feel. An element of independence, but without too much bravado or dominance. Possibly a position of thought and reflection but also confidence.
Did play with adding a fig leaf to the right side, the leaf forming a bite mark, but felt this was too much. Eve is the women and the apple is the apple, I feel all the references you need.
Interesting challenge to create a naked form that does not alienate or offend, but creates just the right feel and association to the natural biblical aspect, but not hiding the female form completely.
about 2 years ago
Good work Graham. It would be tough to create a naked form that doesn't offend. It's equally challenging to use an Apple in a logo without it looking like another company we all know well. You pulled both off.
about 2 years ago
Pro
Davy Kestens
The icon is great! nice use of whitespace!
Would love to see it with a little heavier font to compensate for the heavy solid apple colour?
about 2 years ago
very nice
about 2 years ago
muuuuch better than the old one :)
about 2 years ago
Pro
Tuhin Kumar
Way better than the old one, though I still think there is room for improvement in the female figure.
about 2 years ago
Brad : I think regardless of how you style a realistic Apple, it will always be measured up to Apple's logo as you say. Not having the familiar 'bite' mark helps. :) Appreciate the comment.
Davy : You are quite right about the font. Certainly needs to be 'weighted' up a little, am looking at alternatives this evening.
about 2 years ago
Wow graham this is an awesome logo. I really envy your logo design skills.
about 2 years ago
Fantastic. I'm assuming this is for a client already, because adamandeve.com (Adult Store NSFW) would probably pay $50k for a logo like this!
about 2 years ago
Pro
Chris Young
Great update Graham - I prefer this version too.
about 2 years ago
Pro
Renee Swigert
Fantastic use of negative space!
about 2 years ago
Court : Yup, client logo. But not quite getting 50k for it, maybe should ask for a rise. :)
Mirko : Thanks man, very kind words.
about 2 years ago
Rebound
Apple Eve Logo [Final]
by Graham Smith
This should be close to final artwork now. Took some of the previous comments to heart, such as looking at fonts and also cleaning up the vector work in the apple and 'Eve'.
If you still feel aspects look 'odd/wrong' please let me know, I am VERY open to thoughts and views. :)
So have used a slightly heavier font, previous was too thin and open when sat next to the heavy Apple. The ampersand is a 'custom' tweak. Also raised the wording up from the Apples baseline for possible tag line.
Have tweaked the shape of the Apple, less pronounced curves top and bottom, to further move away from 'Apple Inc' logo. The human form has also been tweaked, neck, breasts and legs. Slight repositioning of the leaves as well.
about 2 years ago