Under Armour Symbol Redesign
Decided to redesign the Under Armour symbol for some personal (re)branding exercise. Wanted to give it some air and dynamics by more revealing the U and A interlock. It now contains some subtle hidden gems within, like the bird element or the hint of the letter S in the negative space, which could be a cool little bonus forming the U(S)A message.
I was recently asked about networks where I am usually sharing my work. Besides Dribbble here, it's just a few places though - where do people even find time for more?! :)
armour
athlete
athletics
bird
brand
branding
concept
global
monogram
power
rebrand
redesign
sports
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under
underarmour
usa
wings
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Posted on
Oct 21, 2022
More by Type08 (Alen Pavlovic) View profile
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