powl | animated illustration
2019 @ hatchery
This is powl. powl was a wonderful project that I accompanied during my time at hatchery. We challanged the status quo of (dog)food and were involved in the whole food development process. After a strategy workshop and a day in production, we created the brand & website for powl and managed the project as if it was our own startup – represented it at trade shows, oragnised user/dog testings and research.
I created some fun dog illustrations and animated a few to include them as little easter eggs on the website.
animated dog
animation
branding
character
cute
dog
dog food
frame by frame
gif
illustration
powl
procreate
scribble
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Posted on
Oct 16, 2022
More by Steffi Mäc ☻ View profile
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