powl | branding
2019 @ hatchery
This is powl. powl was a wonderful project that I accompanied during my time at hatchery. We challanged the status quo of (dog)food and were involved in the whole food development process. After a strategy workshop and a day in production, we created the brand & website for powl and managed the project as if it was our own startup – represented it at trade shows, oragnised user/dog testings and research.
These illustrations found place on the website and print assets to make the brand more approachable and fun.
Posted on
Oct 16, 2022
More by Steffi Mäc ☻ View profile
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