Wayfinding and Pictogram Design

Developing the Pictograms

The final pictograms were developed from referencing real life objects, fauna and flora. The aim was to design clear symbols that communicate effectively.

Wayfinding System

The challenge was to combine the pictograms, their labels and direction in a simple way that clearly communicates. The shorter signs are designed to breakdown the information, separating the symbols, text and direction adding to readability of the sign. Using a white plastic material, the pictogram, direction and label stand out plainly.

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