OKEnglish: Strategy and Website

Brand Strategy 💜 Website Design 💜 Development

Online School, Poland/UK

Our main objective was to create a brand strategy that would help our client achieve her future goals. At the meetings and workshops, we discussed challenges and selected solutions to help OKEnglish become the first English language school in Poland that focuses entirely on individual language training with native speakers.

🟣 Brand strategy workshops:

▪️ Establishing mission, vision, purpose,

▪️ Short and long-term goals

▪️ Determine the ideal client, their needs, fears and aspirations,

▪️ Developing new content and communication strategy which included naming, word ecosystem, new social media content ideas,

▪️ Brand archetypes

🟣 New brand identity elements that reflect the new strategy

🟣 Website design and development:

▪️ Prototyping

▪️ Content creation

▪️ Development

▪️ Project management

Interested in collaboration?

15 years of experience working with small and medium businesses from four continents,
Strong design background combined with marketing and strategy
Network of professionals that helps you to grow your travel/hospitality business more efficiently.