Looop visual identity

LOOOP – an online store offering a wide selection of supplements of highest quality. When it comes to ingredients and effectiveness – LOOOP's key value is transparency. This is why in their online store you can only buy products that provide sufficient information about the ingredients and are verified by research as effective. 

Main goal was to create a modern visual identity that would speak wellness, have a natural feel to it and would stray further away from the cold, sterile pharmaceutical tone.