Problem and solution

We were tasked with re-branding Taco Villa to help give it the proper identity and stand out from the rest of the fast food Tex-Mex players in the market with fresh collateral. What makes Taco Villa unique from other Tex-Mex franchises is the unique menu of tacos and burritos being served with fries and other non-traditional Tex-Mex items. So we came up with the tagline "Tex-Mex with a Twist" to help incapsulate that uniqueness that this franchise brings to it’s customers. We also took the time to reshoot most of their staple menu items to show the freshness aspect since they make the majority of there menus items fresh and in-house everyday.

Art direction and design done while at Aycock Mediaworks

Photography

We hired a local photography that specialized in food photography and shot most of the staple menu items within a couple of days so that these could be utilized for the new marketing assets.

Menu Boards

With the new font sets, we revamped the old tired menu board designs and tried to emphasis readability and show case the new food photography.

We produced printed boards for the drive thru and digital boards

for the interior to help unify all the assets.

Digital Billboards

With the revamped assets, we created various designs to run on local digital billboards with targeted messages showing up at specific times of the day. A breakfast message during the morning hours, a lunch message prior to the lunch rush, happy hour, dinner and late night. These ran with great engagement.

Social Media & Animation

We built out all the assets to reflect our various campaigns on Instagram, Facebook and Twitter. We also created some stop motion videos for Facebook to help promote and drive sales for Happiest Hour.

Outdoor Vinyl Signage

To help promote various food promotions, we came up with some unique vinyl signage applications for the exterior of various store locations for maximum visibility.