Logo Creation from Calligraphy Sketch

A new dental clinic in town, a new logo, following the requirements of the leading team. They knew they want a handwritten touch, a glimpse of nature and asked us to avoid any tooth shape or teeth sketch. With this in mind we looked for ways to frame everything together. The name of the clinic was manually illustrated in calligraphy, then scanned, cleaned and vectored. We created a slight bouncy effect of the word in modern calligraphy and used a wavy entrance and exit. We used a serif font in different sizes, to outline best the beautiful oval shape surrounding all the elements.