I got the Notion

New branding client Notion makes intelligent tech products that make a meaningful impact on people’s daily lives. @Bill S Kenney gave them a killer visual identity that matches the company's innovative spirit and great energy, including a custom logotype with personality and unique color palette.

For my part, tagline exploration yielded this beaut. I love that it has emotional appeal, a human touch, and yet is vague enough to cover the many varied child products that the company has in the works.