Urby - Wayfinding + Environmental Design

Enter your tI developed a visual language to guide people through upcoming Urby properties. I aimed to use the scale of the numerals, from 6’’ in the elevator to 24’’ for floor numeral signs, and a palette of bright, saturated colors to make mundane signage engaging. All building-specific way-finding (like the unit number signs and wallpaper found in the elevator lobbies) use the four-color palette as a pattern while all Urby-specific signage (like garage chevrons and exterior signage) use the “Urby Green” color. 

MY WORK AT URBY CAN BE BROKEN INTO THREE SECTIONS: BRAND IDENTITY, WAY-FINDING & ENVIRONMENTAL DESIGN, AND WEBSITE DESIGN.