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When you know a client as well as we do Ted Todd, coming up with the perfect tagline is a walk in the park. "Your Insurance Partner" conveys the industry where the logotype text wouldn't. It's also personal, and relates to Ted Todd's love for their clients and genuine commitment to customer support.
Seriously love working with these guys, and my teammates on the project, @Jonathan Howell and @Bill S Kenney.
Thanks to the awesome Ms. @alicjacolon for the over-the-shoulder shot of design collaboration in progress.
branding
brand refresh
focus lab
friendly
identity
insurance
partner
personal
smart
tagline
wordsmith
writing
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Posted on
Feb 20, 2015
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