Logo Design Set

2022 Set of logo designs so far, including badges, illustration, typography,

type-lockups, icons, signage and wordmarks.

Each of these had a slightly different process but almost all started off in procreate where I sketch out plenty of ideas to get started. I try to start with a large assortment of ideas and then sketch the ones I like again until I can narrow it down. That's when the digital stage of the process comes in. I'll bring my sketches into Illustrator and work into the designs, in my personal process sometimes this can yeild a lot of changes to the original concept and others it will almost not change at all.

At the end of the day I'm looking for something which is not over complex, will resonate with the brand and with their target audience.

More work at: https://florencestudios.net/