illustrative logo & branding: novak family farms

I am proud to reveal one of my latest freelance projects - a complete branding suite for Novak Family Farms! They are a small family farm raising fresh produce in the Iowa City Area.

Working with Kirsten on her business's visual identity was such a joy. After hearing the story of how they got started and where they were planning to go (big plans to expand, let me tell ya!) I knew they would need a logo that could accurately describe where they currently were at, but grow with them for the future.

If they grow such a variety of items, how could I visually communicate the abundant variety of things they produce without limiting them to a particular specialty? Enter: the farm basket! A classic staple among produce farmers, the "farm box" is usually a subscription-system that allows you to get a variety of seasonal farm fresh goodies on a regular basis! By creating a hand-drawn basket full of fruits, veggies, and eggs for their logomark, it's clear that Novak Family Farms isn't just an egg-producer or a strawberry patch - but a delightful mix of all things nutritious and organic!

Also, huge shout out to Alex Joganic for the beautiful typefaces! I loved the warmth and personality they brought to this brand. Fun fact: the "f" in the logo type is custom - I wanted a little more flourish and legibility at smaller sizes (think cute lil stamps on their egg cartons!) so I added an ascending loop & flourish to the entrance stroke.