social media: novak family farms

With the majority of their communication being word-of-mouth and social media posts, it was important to have responsive branding that could adapt for photo overlays or an effective way to easily communicate while maintaining brand consistency.

Novak Family Farms' mission is to raise nutritious, organic foods that can nourish its local community through family farming that respects nature. When they asked for a logo I knew they would not only need a brand identity that evokes the warm, organic presence of their business - but I would also need a wordmark simple enough to let the photos of their REAL produce shine!! I mean seriously, how good do those bell peppers look? YUM. Those definitely needed to be a part of the advertising strategy!

While valuing the ability to communicate easily online, the client was wanting minimal fuss over the technological/design aspects of posting to social media - so part of the branding package included pre-designed layouts in the 9:16 format for stories. The identity of the business remains in the foreground, but allows for easily adding text over the asset in-app!