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Show and tell for designers.
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10 Responses
Not quite there yet, but definitely liking the direction of my new logo. Would love any feedback you guys have to offer :)
12 months ago
Pro
Michael Shanks
Looking good :) Nice and clean, as a small suggestion i would change the angle of the hammer and have it hitting the anvil with little sparks coming off.
I know that this is something common with this type of Logo but for me i think it works, but i understand the different look of the logo from the norm. Good Job
12 months ago
While I really like what you've done here, I agree with Iiro to an extent. Perhaps a monogram would be better here?
12 months ago
@Iiro — To me, the hammer and anvil reference symbolises an end product that has been hand-crafted with care and acute attention by a skilled 'smith'. To me, the work I do is a craft — something I put my heart and soul into because it's what I love to do. :)
12 months ago
Whilst I agree with you to an extent, I still believe we're manipulating a medium when we design; metal to a smith, is to paint an artist, is to pixels an interface designer.
12 months ago
Pro
Thomas Bates
I really like the identity. However, I agree with the above comments; it doesn't seem relevant.
12 months ago
Pro
Tony Lane
Go with whatever you feel expresses/symbolizes your trade. Just because you don't pound metal doesn't mean that this isn't relevant. Part of identity design is pulling attributes and meanings from seemingly indirect and unrelated things and giving them meaning by way of unique and memorable association. Just because "smith" is often associated with metalworking doesn't mean that it can't translate into digital and web and be used in this identity. Hell yes it can.
I totally see where you're going with this Jesse and I like it.
12 months ago
Pro
Joel Glovier
Love the iconography. The shape reminds me of Simplebits instantly. Not that you can't use a hexagon, but just saying.
12 months ago
I agree with the comments. Would be a killer identity if your name was "Jesse Smith" though :P
12 months ago
I'm with Jesse on this one. I think we're all 'smiths' to some degree. I take it a step further by listening to 'the smiths' while 'smithing' so i can smith while i smith. (xzibit here)
I feel as though the anvil looks a bit off. I haven't seen too many anvils in my time, and I could be compeltely off here. But i feel it looks a little unbalanced.
12 months ago