TakeUp - Adaptive pricing platform branding

TakeUp is an adaptive pricing platform that uses artificial intelligence to optimize room prices, simply. The current hotel pricing model is broken and hotel owners and operators have a hard time pricing their rooms accurately and in real-time.

Just as the founders of TakeUp challenged the industry, we wanted to create a visual language and design system that could clearly convey the process, value and simplicity of automating the pricing of hotel rooms with TakeUp.

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