Older Milk Revision

An older variation we considered for the Milk Inc logo. You can see the logo we actually used at http://milkinc.com/

We figured this had some shortcomings:

* Too trendy, not timeless enough

* Too complex for use in tight spaces (common in mobile apps like we're working on right now)

* A little weak visually. The logo we chose had more visual strength.

* A bit fashion-orientated from a brand standpoint.

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Posted on Jun 10, 2011

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