Meaningless creates a meaning - Semantic space

As a graduation project outcome, I worked on a creating a new visual vocabulary for multicultural, symbolically overloaded and visually booming area of Chinatown in the Hague, the Netherlands. Overload with images, symbols, discourses creates an almost ‘meaningless’ visual environment. By mixing in new arbitrary order images obtain new meanings which lead to a new bizarre identity.

If you are curious to see the whole process, you can see more shots at http://www.mary-universe.com/semantic-space/ (will update it soon :)