Foxtrot Summer Merch
The Direction
Foxtrot's summer campaign was driven by the idea of "summer in the city". The goal was to highlight the things you can only find in the Chicago. The grittiness, the eclectic mix of people, the mix match signage as you walk down the Milwaukee Avenue. We wanted to create the ultimate lo-fi, effortless merch that felt like it can only come from Chicago without having to talk about “Deep Dish”.
apparel
branding
chicago
design
foxtrot
illustration
merch
retro
summer
thrifted
type
typography
vector
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Posted on
Aug 1, 2022
More by Jim Kennelly View profile
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