Soñando Tacos & Tequila
Logo concept for a modern American Mexican restaurant that sells craft tacos & cocktails.
The client envisioned an organic logo that resonates with young adults and complements the artwork in the venue revolving around the day of the dead and sugar skulls.
I created a vintage mascot logo of La Catrina, a version of the ancient Aztec queen of the underworld, Mictēcacihuātl.
As the graphic is quite detailed, I kept the color palette monochromatic and went with a simple trendy typeface.
aztec
character
character design
cocktails
colors
creative
day of the dead
death
dream
food
handlettering
logo designer
mascot
mexican
restaurant
skull
sugar skull
tacos
tequila
vintage
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Posted on
Aug 16, 2022
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