Case Study

The UN estimates that by 2050 it will be necessary to feed 10 billion people on a planet with limited and even dwindling food resources due to climate change. In early 2022 we were invited to work on branding identity, naming, visual identity and brand strategy for this forward-looking project. Agrolecava is on a mission to develop healthy food in abundance, everywhere, in a sustainable and ecosystem-friendly way. It is sustainable, high-performance plant nutrition based on technology and inspired by nature.

The logo is a minimalist A that features an illustration of a leaf. The leaf's placement is designed to be a part of the middle line of the A character. The organization provided us with an idea of what colours they would like to go with. Brand Vision's team determined the colour palette and the typography.