HolBe - Beautycare Solutions with New Branding
Understanding the deepest pain of women's hair and skin, Hong Minh founded the HolBe Brand with the desire to help ladies who have the same problems to regain their inherent confidence with a luminous appearance.
Naming & Brand Mission
Not only focus on wearing beautiful makeup, Holbe go deeper to achieve HOLISTIC glamour & lasting results. Also, Holbe believes that true BEAUTY is emanated from inner confidence & each person will shine in their own way. As a result, the name Holistic Beauty has been found, in a shorter way, we call it Holbe.
With the brand philosophy of being gorgeous from the inside out, HolBe will help you to become more confident and be shining in your own way. You will feel free to show up your barefaced and take a selfie without any filter.
Logo
With the metaphor of using the opened shell that reveals the shining pearl, HolBe hopes all the ladies can discover their inherent beauty and become more confident, brighter, and shinier just like the precious pearl.
Font & Colors
Montserrat is a functional and contemporary alphabet, with uses ranging from publishing to the corporative world. Montserrat has been developed into a large family, consisting of nine weights (from Thin to Black).
We prioritize the color that can spread the brand spirit of trust, quality, and high end class. Also, as an Asian brand, Holbe does believe in Feng Shui. Those leads Enosta to select the color set of yellow and grey that presents Metal, one of five traditional elements of the universe.
Challenge
The initial brand idea is kind of abstract and unintelligible that challenged our branding team to transfer the fulfilled spirit to the audiences. This takes more time to generate ideas and produce arts that fit the client's commands.
