Milestone Web Design

Overview

The redesign of the website for Milestone Home Service Co. required consideration of the vast line of services, solutions for tackling SEO, all while being mindful of both a new brand and an older targeted customer demographic.

Problem: SEO

With lacking SEO, the new Milestone website needed to address the needs of potential customers' searches, which required a huge amount of location-specific content.

Solution

Leaning completely on the new information architecture, content was written, edited, and rewritten to be city-specific, creating a massive microsite strategy. And with the older targeted customer demographic in mind, the UI design had to be clean, well-organized, and maintain the integrity created by the new brand. 

Problem: SEO

With lacking SEO, the new Milestone website needed to address the needs of potential customers' searches, which required a huge amount of location-specific content.

Solution

A simple, clean static header with a hamburger menu that once clicked, floods the screen with a list of services, creating a beautiful, organized fullscreen navigation.

With clear grids and layouts, the new website offers a modern redesign for a previously dysfunctional site. The company's brand personality shines through more playful icons, a humanist logo, and a vintage, neighborly feel.