A brand born and operated in Denver, Colorado, Adelska has made quite the name for themselves. For the past eight years, Adelska has prided themselves on creating amazing memories by hosting compelling live events and experiences. It was important that the new brand showed that.

For the sake of launching, bootstrapping startups will sometimes settle for low quality branding such as generic logos, templated creative that thousands of others have already used, etc. The problem with this is that companies inevitably end up having to move backwards & rebrand, which is costly. If your budget allows, always invest in your visual branding the first time around.

Adelska means “to love” in Icelandic.  “I have dual citizenship in Iceland and the US and I really wanted a piece of that in my company,” she said.  “Additionally, there’s so much to love about how Adelska creates experiences.” -Founder, CEO, Gretchen Bartek.

After the rebranding process, Adelska loved the job I did so much that they also asked for me to design some basic merch for their staff & customers. Be sure to check that stuff out below!