The Client

Goodtill provides a suite of feature-rich tools to grow businesses - POS system, online ordering, self-check-out, table ordering, and more. It is meant to integrate with any business type, whether it's a restaurant, bar, coffee shop, hotel, or even a stadium.

Their goal is simple, yet powerful - to support the growth of retail, hospitality, leisure, and entertainment businesses across the UK.

The Challenge

Our focus was on delivering a better design solution for the fast-growing businesses that are interested in fast scaling-up and require tech solutions. Hence, the design language needed to balance B2B professionalism with the creativity and boldness of the Goodtill brand.

Using data from different analytics, feedback forms, and a series of workshops, we came up with a new structure and a sweet design for their website.

Check out some of the designs below, or visit their website.

Want to see more? Check out the full project here.