Critical Bears - Character Development - Branding and VI

THE CLIENT

Cheese Flow and Critical Bears, Shenzhen, China.

THE PROJECT

Mark Murphy Creative and Cheese Flow have had a close creative relationship over the past few years. So when they required a new character to be the mascot and face of the Critical Bears online platform, there was only one place they were going to turn.As we were developing the Critical Bears brand, it became clear that the bears and the rest of the team of cute animals were much bigger than being mascots for the website.The Critical bears are now expanding into a lifestyle brand aimed at the 12 to 30 year old female demographic and will launch in late 2021. Critical Bears F&CK yeah!

You can view the full Critical Bears project here: https://markmurphycreative.com/portfolio/critical-bears