Mathew: Case Study

This is the new design of my website that was just

launched & all done in=house & built-in Webflow.

Visit it live at Mathew

Audience Journey & Story

To capture audience attention their story is at

the forefront the content structure.

Past customers were interviewed to see what

their journey with the services were and how it helped

their journey. This allows it to relate to future customers.

The journey resolves around a business wanting to grow,

not realizing their website is holding that back, me showing

them the business impact it can have, and finally the larger

business benefits that came from the new website project!

Custom Illustrations

Custom illustrations were done throughout the site.

This was done to keep a professional yet fun tone,

to showcase a different style that stands out, and

to show the customization that can do for clients.

Versions were done for Desktop, Tablet & mobile

to keep a positive experience on all devices.

Careful attention was taken to keep page speed optimized.

Mobile Experience

Attention was taken to keep page speed optimized

& looking visually appealing on mobile.

This was how a lot of the target audience reached

the website through LinkedIn, Instagram, etc.

Highlighting the process

One point in particular clients said they were curious

on at the start was the process of working together.

As such a custom sticky section was built to show

the process in all the stages/steps of working together.

A brand that stuns

A brand was crafted to have a clean but fun &

innovative look that cuts through the crowd.

A new logo was created with the symbolism of

shaking hands to highlight the double handshake

of business & audience both being happy interacting.

Bold colours were chosen that contrasts with black

rock & white to keep it striking but looking clean

Proxima Nova was chosen for the font to keep it

modern, clean, and still look a little fun.

Thanks for reading!

Feel free to share any thoughts!

Reach out if you think we should work together!

Jacob

Drop a ❤️ if you liked it!

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Want to work together?

Would you like a new website

or have a branding project?

Send me an email at: jacob@mathew.studio

Services:

• User Interface Design

• Brand Strategy Services

• Custom Web Illustrations

• UX Research and UX Design

• Web builds: Webflow, Wordpress, PHP, Custom

Links:

Website: mathew.studio

Instagram: thejacobmathew