Logo Design for The Wild Witness

Logo concept for an equine-guided facilitation/empowerment service that

utilizes therapeutic experiences with horses to help people heal and grow.

The client envisioned a classic logo with a playful retro vibe that incorporates

a California poppy and a horseshoe but keeps the accent of typography.

I came up with organic, hand-drawn illustrations and overlaid them with a feminine script font that conveys approachability and friendliness. To evoke warmth and optimism, I decided on a color palette of mustard, red, and neutrals.