Chado - logo concept for kids' products online store

Look up for all my work on this logo

Chado

Brand: Chado is a new online kid's products and toys shop, based in Russia. Owners wanted to create the best place for loving parents to shop for their beloved children.

Task: owners mentioned that they are going to expand business and become a big recognizable brand, so they need to be clear in their brand messages. Branding should be at the junction with something serious to cause trust from parents and cute, naive for kids' joy at the same time. 

Solution: for best brand communication with customers and consumers I've made 4 simply shaped droll characters. They are made in such way that reminds a kid's drawing, texture makers illustrations more lively and tender. Chosen forms (heart, cloud, star and flower) are understandable by kids from very young age, open colors picked up in way not to be irritative and font's color calm down characters' brightness like a strict but fair parent calms down their toddler.

Liked my design? Let's do yours!

contact me by email semeneleev@gmail.com

or by Telegram 

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