business cards

7 Responses

1. Pro James Gibbs

   My new business cards. I couldn't choose a colour to run with, so just went with them all.

   12 months ago

2. Pro Andrew Newhouse

   lovely colors!

   12 months ago

3. Pro Rich Baird

   Really lovely, what does the key represent?

   12 months ago

4. Pro Joshua Ogle

   Love the color palette. I've always wanted to do something similar but the printing costs get out of hand. Or did you print these yourself?

   12 months ago

5. Pro James Gibbs

   Thank for the comments people.

   The reason I choose the key is in reference to an analogy I often use to describe design and my practice that follows:

   The key has to be made in such way as to perform its function: to open/close a corresponding lock. If the key does not fit the appropriate lock, then it is pretty much useless.

   It may be over contextualised maybe even slightly convoluted, but I find that it just about gets my point across. I was worried that the key/lock analogy (semantically speaking) usually represents security, but when the key is on its own I think that the meaning changes.

   I also like keys, not just as aesthetic objects, but also as an amazing piece of technology that has changed so very little in such a long time.

   Getting them printed was rather expensive. Printing them myself would definitely have been a cheaper option, but also might have taken a lot of time.

   Sorry for the essay.

   12 months ago

6. Pro Rich Baird

   That a great bit of rationalisation, thanks for taking the time to explain.

   12 months ago

7. Pro Heath Waller

   Graphically these cards are stunning. But your impassioned and throughtful response above makes them even more special :)

   12 months ago