(BOOKS)-Design for the Mind: Seven Psychological Principles of P
Design for the Mind: Seven Psychological Principles of Persuasive Design The days of purely aesthetic design are long gone. Today's web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There's a body of tested psychological principles that can transform your digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready for you to apply to the field of website design.Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen your understanding of why people react in the way they do to design features and approaches. After reading the book, you should be equipped to make your work more psychologically friendly, engaging, and persuasive.
