💎 Read full case study

Once the conceptual metaphor and overall brand expression are determined, our team gets to an exciting stage of hand-drawn sketches. At that stage, our brand team comes up with different directions based on a brand essence and personality. During such phase with MetaSpark, we had torches, sparks, prismatic elements, various geometrical shapes, stars, and other interconnected symbols.

As the conceptual direction is based on the Prometheus myth, we've settled with torch direction and continued exploring a modern expression for that metaphor.

Need help with your project? 📧 Contact us