VanillaHR ✦ Branding
Hello guys!
I hope everything is going very well.
I am very excited to share with you the VanillaHR branding design that I prepared a few years ago.
VanillaHR researches and develops HR management software solutions by combining artificial intelligence and cloud-based software.
Why purple is the best color to deliver
this message?
Why purple?
Despite of the widely known fact that, purple is a unisex color which is liked by all genders. Interior architects prefers using purple while designing less complex areas like working areas to bring more calm and peace into the places.
As we are using this color in a corporate world, it will help people to think more positive about their job and feels their company more elegant by delivering better calm in their HR software.
The Inspiration Source: Vanilla Flower
The idea is inspired by the vanilla flower which represents simplicity which is a fundamental value of startup industry.
Vanilla flowers represents simplicity and being independent from any complexity. The owner of logo, VanillaHR is build on top of the fundamentals of simplicity, ease of use and being independent from any platform and the logo speaks itself to represent those values.
A Great Complimentary Object : Butterfly
Butterfly: As we observe human resource industry, we have seen that the most important demographic difference is come from gender.
This industry is dominated by female users and to feature the beauty of the product and mix with the persona, we prefer to go through butterfly metaphore and mix with a line-style that can cover both gender in a unisex style.
What Makes Us to Choose Sans Serif?
Aventa comes from the Sans Serif font family. Typography art recommends that using sans serif fonts to keep readability high in various sizes and we plan to use this logo in different platforms to represent the VanillaHR.
To create better flexibility and make the name more readable will end up with staying in the users mind for longer duraton thanks to the advantage of having a generic name.
