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14 Responses
A first logo concept for a company who help other companies/people improve their visual communication. They want to instill a sense of 'fun' or 'less stuffy' approach to this particular line of work.
Given the rather obvious 'Apple' logo problem, it has been a little tricky to come up with something nice and unique, without causing any direct links to 'Apple' or clip art.
After looking at a heap of ideas, the most solid one was this use of letters to form the 'apple'. Formed from a lower case 'a' and 'e', rotate 90 degrees either way. The client would have liked some association to 'Adam and Eve' in here, but this has so far proven a little tricky to implement cleanly, without totally destroying the clean lines we have so far.
Would love to include a 'fig' leaf in this somehow for the 'eve' association, I have tried replacing the regular 'apple' leaf with a fig leaf, but just looks wrong. Also tried playing with some negative space with the fig leaf, but can't get it to really work.
The fact that the wording clearly defines 'eve', I feel it's not necessary to shoe horn in visual representation of 'eve'
Hoping this use of stylised initials could be enough as a clean, fresh and memorable mark.
about 2 years ago
Pro
Daniel Waldron
very clean and I feel it achieves the desired look and feel overall.
about 2 years ago
Pro
Jake Przespo
I think it looks great. The chosen thin typeface is great for keeping the logo from looking like clip art. I feel thinner type fits well with a logo like this.
Nice work Graham!
about 2 years ago
Pro
Vin Thomas
This looks great Graham. Classic shape, unique execution. I love it!
about 2 years ago
lovely, what font is that?
about 2 years ago
Dan : The font is actually Gotham Light, one of few options I am looking at right now.
about 2 years ago
ok cool, cheers Graham. I'm going to have to buy that badboy.
about 2 years ago
Pro
Dean Hudson
Digging the font choice and that custom ampersand is a nice touch
about 2 years ago
Dean : Wondered if anyone would notice that 'ampersand'. You score 10/10 :)
about 2 years ago
It's apple & eve, not apple & steve! Okay, sorry for the dumb pun.
about 2 years ago
very crisp design...should transfer nicely across mediums!
about 2 years ago
David : 'Crisp'? As in crisp apple or no pun?
Jim : Dumb pun indeed, but made me chuckle.
about 2 years ago
Graham: Ha, no pun intended! Crisp as in smooth.
about 2 years ago
Rebound
Apple & Eve Logo
by Graham Smith
So quite different from the original design, reason being a revised brief. Basic structure complete, but need some tweaks to the human form and also look at some 'Apple' variations.
It is still a company that provides visual communication advice, but it's focus is on style advice for women.
"Workshops how appearance can get you customers, how to exploit women’s curves to your advantage (all from a woman’s point of view).
Communication will have references to the Adam & Eve story but told backwards (what if Adam bit the apple, what if the snake was right...)"
So my idea is to provide a much more stylish and classy solution. After playing with countless variations of the female form, standing sitting, curled up, variations and combination of Apple and figure, I came to this idea of a rather poignant look.
A lone women, Eve, just sitting down. Subtle reference to a fetal position to give it that 'soft natural' feel. An element of independence, but without too much bravado or dominance. Possibly a position of thought and reflection but also confidence.
Did play with adding a fig leaf to the right side, the leaf forming a bite mark, but felt this was too much. Eve is the women and the apple is the apple, I feel all the references you need.
Interesting challenge to create a naked form that does not alienate or offend, but creates just the right feel and association to the natural biblical aspect, but not hiding the female form completely.
about 2 years ago