Proudsugar's new logo

With our brand redesign our objective was to create a powerful and memorable logo, but at the same time fix some of the issues we had with our previous logo.
For this we decided to create 2 versions of the logo, a dark grey and light grey, to be used depending on the brightness and color of the background. But one thing stand out above all, the use of the opacity on the greys of the logo. This allows the logo to always fit wherever displayed, adopting part of its mood and colour yet always remaining clear and visible.