"UGLY" — Behind the Scenes: Colour Experiments
Some experimental off-cuts from the production of “UGLY” — a very short film exploring the beauty in some of London’s most iconic Brutalist buildings.
About these experiments
In these shots, I was experimenting with colour in the titles. I eventually decided to roll with the off-white titles in the end, as it felt a little less opinionated and might age better. The off-white is actually a super pale green which I felt gave it a subtle accent over the near-monochromic colour grading — which was rooted in a hint of red.
Watch the short film and read more about it on Vimeo
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Website: humanjpg.com
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architecture
big type
black and white
branding
brutalism
brutalist
buildings
credits
dark
film
london
minimal
moody
motion
short
typography
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Posted on
May 12, 2022
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