RENAULT NISSAN MITSUBISHI strategic Alliance
Logo redesign for RENAULT NISSAN MITSUBISHI strategic Alliance.
The first and main task was to make the logo work in all sizes, not only in large sizes. Due to excessively thin lines, the logo ceases to be read in a small size and loses its expressiveness.
The second task was to make the text part of the logo (logotype) not look like a bunch of letters stuck together but to be legible.
The third task was to create the correct balance between the symbol and the logotype.In the slides, I did a comparison of the current logo and the new logo with different popular brands side by side.
You can find more useful tips in my articles on the Medium.
abbreviation
alliance
alliance 2030
auto
branding
bridge
car
car logo design
logo design
logo redesign
logotype
mitsubishi
nissan
orange
rebrand
renault
three worlds
unfold
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Posted on
May 11, 2022
More by Benjamin Oberemok View profile
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