Logo Design for Donuts & Milk
Logo Concept for a lifestyle brand that speaks to a new cannabis culture, completely different from the 60s and 70s psychedelia, aiming to break the stereotypes.
The brand’s target audience consists of high-functioning young adults that love to try out different cannabis products and are proud of their stoner identity.
I decided on a minimal, doodle-like illustration of the brand’s name, accompanied by a simple color scheme with pink symbolizing approachability and white symbolizing safety. The modern script font adds to the overall playful and organic feel, mimicking the spontaneity of handwriting.
60s
70s
cannabis
cbd
creative
cute
donut
dribbble
fun
lifestyle
milk
modern
nostalgic
pink
psychadelia
psychadelic
script
simple
visual design
young
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Posted on
May 16, 2022
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