Logo Design for Antidoto

Logo Concept for a Japanese-inspired Bistrot in Milan, that takes pride in its beautiful garden filled with exotic plants and candles.

Antidote, meaning „something that counteracts an unpleasant feeling or situation“, was chosen as the business’ name because it aims to provide an escape from the daily routine to its customers through immersing in a soft atmosphere that provides pleasure to all senses.

The logo features a drop of „magical fluid“, the doorway into a different world, leaves, and candles drawn in a simple, line-art manner, to suggest maturity. Red was chosen as the main color as it, in Japanese culture, symbolizes peace & prosperity, and the simple sans serif font for legibility and a minimal, sophisticated feel.